Jess Last And Charlie Wild Travel Asia Only Using Instagram

With �January blues� well underway in many countries, the story of burma adventure tours former ad agency staffers Jess Last and Charlie Wild will either leave you green with envy or reaching for your phone to plot your next move.

The pair decided to pack up their comfortable lives at ad agencies in London to travel Asia but are doing it with a twist: they are only using Instagram to plan, organise and draw inspiration.

It�s an example of a very new, community-led approach to travel that has certainly been boosted by open, visual online communities such as Instagram. It�s also why so many people are switching their habits and creating a new economy around travel - Airbnb being the posterchild of this.

Indeed burma adventure Airbnb was recently named as one of the first brands to sign up for Instagram�s new ad formats
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Airbnb even partnered with philosopher Alain De Botton to add credence and forge a narrative around its business model, which hinges on the concept of opening up and travelling in a new way. burma adventure tour Airbnb sponsored a reissue of his book �The Art of Travel� website and he spoke at their events, calling on people to rethink the way they approach travel.

In an interview with The Drum last year, de Botton referenced both travel and Instagram in the context to how traditional advertising and content was losing its impact
: burma adventure tours �We don�t really believe that sunshine holiday is going to deliver us eternal happiness, but we still book it. We know that person posting on Instagram is kind of lying, but we still feel envious of them, and inadequate in our own selves.�